We’re Here
We're Here is a six-part documentary series on HBO that follows three drag queens as they travel to small towns across America to provide a drag makeover to local residents and stage a one-night-only performance. The show explores the power of drag performance in bringing people together and fostering acceptance and community in unexpected places.
The show premiered at the height of stay-at-home orders during COVID-19 pandemic, pushing teams to reimagine an exclusive in-person premiere event to serve our at-home audiences instead. I worked with the design team at HBO to develop the look and feel for the show’s social content along with creating a visual identity system for our #WereHereTogether premiere event. To further serve our fans more joy, GIPHY stickers were created along with a set of AR filter “lewks” to help folks at home get into drag while generating community and engagement through the show.
The show premiered at the height of stay-at-home orders during COVID-19 pandemic, pushing teams to reimagine an exclusive in-person premiere event to serve our at-home audiences instead. I worked with the design team at HBO to develop the look and feel for the show’s social content along with creating a visual identity system for our #WereHereTogether premiere event. To further serve our fans more joy, GIPHY stickers were created along with a set of AR filter “lewks” to help folks at home get into drag while generating community and engagement through the show.
